Case Studies Deliver High-Value Stories of Customer Success

Customer case studies are powerful promotional tools for a high-tech product or service. You can produce high-value case studies by following essential strategies for recruiting candidates and handling the approval process.

The Review Process for Sales Materials: Juggling Egos, Comments, and Schedules

For many copywriting projects, an enormous amount of time, effort, and political negotiation goes into the review process. You must continually juggle different comments from multiple reviewers against firm project schedules and budgets--not to mention the political sensitivities and personalities that often get in the way of objectivity. Several strategies can make the review process more fruitful and manageable.

Multiply Your Copywriting Response Fast - With This Mail Order Millionaire's Little-Known Secret

Most people find this hard to believe, but there are times when going to a lawyer with your ad or sales letter will make you more money. I know that sounds strange, but it's true. Take, for example, this mail-order millionaire I recently interviewed, for example.

White Papers: Writing Mistakes that Turn-Off Readers

A compelling topic and an attractive design will initially draw readers to a white paper. But those readers may lose interest if the paper contains any of five common writing mistakes.

Learn Copywriting Quickly And Easily With This Top Copywriter's Unique Secret

A couple years ago I interviewed a copywriter named Joe Vitale, one of the world's top copywriting experts. And one of the things we talked about was how to learn the craft of copywriting. Such as tips and tricks he knew of that would help someone learn how to write a decent ad quickly and easily.

Five (5) Major Pitfalls of Ad Copywriting and What YOU Can Do To Avoid Them

Great copywriting demands discipline, imagination, creativity and hard work. You will not become a great copywriter overnight. Even for the best of us, it takes time to master the skill of ad copywriting. With hard work, dedication and purpose you will be able to acquire the techniques that will have you producing great ad copy.

How To Write Headlines That Grab Your Prospect's Attention

Your headline is like an ad for your ad. It is responsible for getting the attention of your prospect and enticing her to read what you have to say. If it succeeds, your marketing has a chance. If it fails, your marketing is over before it ever began.

The Nature of Web Copywriting

Have a business? Then you need a web site. This article tells you why. It also looks why the content of your web site and emails must be persuasive.

Tweak Your Website -- Get More Leads and Sales

Many website owners make basic design and web copy mistakes. If they fix these, their websites will get more visitors, who will stick around longer. And more visitors result in a boost in leads and sales.

How Not To Sell Online - Copywriting

Do you want to have an online business that makes no sales? One way is to have bad copy on your pages. If you have a business where you sell products that are in demand and you have done well locally with the products, but you can’t seem to sell them online, perhaps your copy is not what it should be.

Freelance Copywriter Secrets: The Essential Key to Advertising Success

Find out what made a copywriting legend so successful. No freelance copywriter can afford to neglect this important tool for creating highly profitable ad or direct mail campaigns.

Freelance Copywriter Secrets: 3 Lessons From A Marketing Superstar

Jeffrey Fox is truly a marketing superstar. Find out some of his simple rules for excelling in your area of marketing and become a superstar in your own field.

Freelance Copywriter Secrets: How To Tap Into Your Readers' Deepest Needs

The DNA of any advertisement, web content, direct mail package or any other marketing material is how you appeal to your readers' needs. This strand must weave its way throughout your copy, from the headline through the very last word. If you do this first, your writing job will be made much easier. Fail to do this and your writing will be an uphill battle and in the end, your material will be no more than second rate.

Freelance Copywriter Secrets: The Cure For The Boring Corporate Newsletter

Honest, a corporate newsletter distributed to employees does not have to be boring. You can accomplish your goals to inform employees AND make it interesting. Here are some ideas borrowed from the toolbox of great speechwriters you can use for internal corporate communications.

Freelance Copywriter Secrets: Removing Readers' Mental Barriers

If someone needs and wants what your product can do for them, they will buy it. Right? Actually, wrong, unless you can identify their mental barriers such as skepticism, lack of awareness of their need, lack of urgency to solve a problem or the feeling that your product is just like everyone else's. This article shows how to remove those barriers people have erected in their minds, so they will buy the product that truly benefits them.