Do You Know What You Are Really Selling?

Are you selling a product or service? Well, if you answer yes to this question then don't be surprised if you sit down and write a sales letter for it only to have no sales. Strange as it may seem you are NOT selling a product or service...

Do Your Words Mean Business? Follow These Simple Tips And See Your Sales Soar

Every word that comes from your company -- whether it is on a piece of paper, on a computer screen or written across the sky, for that matter -- carries with it your reputation and your customers’ (or potential customers’) perception of who you are and what you can do for them.

How Beginner Copywriters Can Make A Lot Of Money Very Quickly

If you are a beginner copywriter looking for a way to get started, then this article will show you how. Here's what you do:

Marketing Expert Says 'Small' Writing Errors Can Cost Corporations 'Big'

Up to 10% of a business’s annual sales are lost due to miscommunications from bad writing, says Allison Nazarian, President of Get It In Writing, Inc.

The 2 Most Common Mistakes When Writing With Keywords

There are two mistakes almost every amateur search engine copywriter makes. Let's take a look at each one.

The Review Process for Sales Materials: Juggling Egos, Comments, and Schedules

For many copywriting projects, an enormous amount of time, effort, and political negotiation goes into the review process. You must continually juggle different comments from multiple reviewers against firm project schedules and budgets--not to mention the political sensitivities and personalities that often get in the way of objectivity. Several strategies can make the review process more fruitful and manageable.

Pack Your Copywriting Business With New Clients Fast By Using This Simple Secret

If you are a copywriter who wants to start attracting dozens - even hundreds - of new leads and clients, then this article will show you how.

Copywriting With Google's Dynamic Keyword Insertion Tool

From a time standpoint, this is a wonder tool that saves you from typing the same keywords repeatedly. From an economic point-of-view, DKI can perform well. But what happens with regard to copywriting?

How To Write Headlines That Grab Your Prospect's Attention

Your headline is like an ad for your ad. It is responsible for getting the attention of your prospect and enticing her to read what you have to say. If it succeeds, your marketing has a chance. If it fails, your marketing is over before it ever began.

SEO Your Website Now!

Keywords are the magnets that draw the traffic to your site. Popular search terms are entered and sites with matching copy are found. If you optimise your website for popular search terms you will benefit from more search-engine attention, but you may also be competing with more people.

Why Hire A Copywriter?

Why should you hire a copywriter? If you run a small or home based business it can be difficult to see the point of bringing in somebody from outside. Why not cut costs by doing it yourself? After all, it's only writing, and everybody knows how to do that, don't they?

Tweak Your Website -- Get More Leads and Sales

Many website owners make basic design and web copy mistakes. If they fix these, their websites will get more visitors, who will stick around longer. And more visitors result in a boost in leads and sales.

Ad Copy: Wiggled, Drilled and Extracted

Freelance copywriter relates experience working for a local dental clinic and getting his copy passed by a the no-USP regulatory board. A real-life snippet to inspire, entertain and guide other working copywriters or copywriter-in-traiing.

The Purpose and Practice of Writing Successful SEO Articles

When it comes to writing quality SEO articles, keep your visitors in mind first. It's a strategy Matt Cutts recommends.

How Not To Sell Online - Copywriting

Do you want to have an online business that makes no sales? One way is to have bad copy on your pages. If you have a business where you sell products that are in demand and you have done well locally with the products, but you can’t seem to sell them online, perhaps your copy is not what it should be.