Five Ways to Write Web Copy That Sells

Common sense rules on the Internet, and the guidelines for writing good web copy are no exception. The following is my personal checklist for writing copy that is not only search engine friendly but will have your visitors asking for more of what you sell.

Copywriting for an Online Audience

No matter what medium you are using, all copywriting should have one prime objective - create an effective message that appeals to the audience it is intended to influence. This golden rule applies to websites, brochures, and sales letters, even adding a nice message to Grandma's little pink birthday card. However, the Internet presents a number of unique challenges for a copywriter, even if the people reading your sales letters are the same ones reading your website.

A Copywriting Lesson from Your Uncle

Is it me, or does every family have one of those suave, storytelling uncles? Let's give him a name, let's call him your slick Uncle Rick. He's been around the block a few times, he's seen some things in his lifetime. The old Tomcat's got a story to tell, and any pair of ears will do.

Effective Content Writing Tips

Content writing has become an important task for webmasters nowadays. Literally content writing means writing content for the web. If you’re into web business then it becomes necessary for you to have a website that has current, relevant, and interesting content.

Is There Really a Difference Between Online Copywriting and Copywriting for Print?

Is copywriting just copywriting? Is there really a difference between writing online and writing for print? You bet there is! Read on to discover some of the differences.

Do Your Words Mean Business? Follow These Simple Tips And See Your Sales Soar

Every word that comes from your company -- whether it is on a piece of paper, on a computer screen or written across the sky, for that matter -- carries with it your reputation and your customers’ (or potential customers’) perception of who you are and what you can do for them.

Two Minute Marvel: How to Compress Your Information

Some of the world's greatest speeches, documents, and stories take less than two minutes to read. Rix Quinn offers 5 tips for shorter, more powerful prose.

100-Year Old Copywriting Secret Lets You Sell Without Selling

There's no doubt about it that we are being bombarded with more advertising and marketing - especially online - than ever before. And if you want your ads to cut through the noise and clutter of an overcrowded market place, one of the best things you can do is not try to make the sale at all. Here's what I mean by that.

Pack Your Copywriting Business With New Clients Fast By Using This Simple Secret

If you are a copywriter who wants to start attracting dozens - even hundreds - of new leads and clients, then this article will show you how.

Mastering Copywriting - How to Write an Article Just Like a Professional

If you need content for your website or ezine, you might think that you need the services of a professional copywriter. Sure, hiring a professional copywriter is great if you can afford it, but if you can't, then you'll need to write the articles you need on your own. The good news is that it's not as difficult as you might think! By following a few basic rules, you can write articles just like a professional copywriter.

Invite Your Personality Into Your Sales Letter

Your prospects don't want to hear from a robot, they want to hear form you. you must invite your personality into your sales letter if you want increased results.

How To Write Headlines That Grab Your Prospect's Attention

Your headline is like an ad for your ad. It is responsible for getting the attention of your prospect and enticing her to read what you have to say. If it succeeds, your marketing has a chance. If it fails, your marketing is over before it ever began.

Simple Little Copywriting Trick Guarantees People Read Your Ads

If you would like to learn an almost fool proof way to get people anxiously and eagerly reading your ads, then this article will show you how.

What Does a Copywriter Do?

I’m often asked what it is that I do. I generally spout something about being a slave to the system and murmur a slurred 'copywriter' - at which point I find myself being ejected from the bar, pint in hand, into the nearest convenient Taxi and/or Police car. So what does a copywriter do, George?

SEO Your Website Now!

Keywords are the magnets that draw the traffic to your site. Popular search terms are entered and sites with matching copy are found. If you optimise your website for popular search terms you will benefit from more search-engine attention, but you may also be competing with more people.