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Copywriting
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Usability And Corporate Communications: Making Profits And Paper Best Friends
Can your retired father understand what you're trying to say on your website? Can your young niece understand your corporate communications collateral? If you would like your customers to understand what it is you're trying to tell them, or sell them, then perhaps you should run your copywriting past these two audiences first. To learn more about the importance of simplicity of text and usability visit this article.
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4 Keys to Excel At Sales Letter Writing
Sales letter writing can seem to be a tough task, especially in today's world when much of business and sales correspondence is done via the internet and telephone. The best sales letter writing, whether you are corresponding with your client through e-mail or conventional post, can be achieved through the following...
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What You Need to Know About Writing For The Web
When it comes to the world of web design, the website copy is often the last thing considered. Most people cut and paste in a section of their latest brochure or sales pitch, after all, it already showcases everything they need to say about their product or service, right? Wrong. Companies often get so bogged down by the look and feel of their website, they forget to spend the same time and focus on their web copy.
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Ad Copy Writing Using the Golden Book of Proof
Discover the amazing secrets that have made $28,900 in just 9 days ... $289,500 in 3 weeks ...$360,544 in just 7 weeks, and more - for the Western Sydney nerd who failed English in high school!
These are results that very few business people know how to achieve. But one thing's for sure - IT'S NOT YOUR FAULT! You've just never been taught how!
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5 Easy Ways to Put Personality In Your Copy
The late, great Gary Halbert once said something like copy can never be too long, only too boring. That is why you need to infuse it with character! Don’t be afraid to put a little stand-out language in your copy. Know why? Because we are so bombarded with marketing messages all the time, now more than ever we need copy that is a little – no, A LOT more interesting.
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From Copywriter to Training Developer - Your Next Target Market?
If you're already a successful copywriting, developing training content could be a new market for you. But there are challenges as well as opportunities to tackling this market. This article highlights some of the strengths a copywriting background brings to the training market, some of the challenges, and suggests first steps in leveraging your copywriting work to gain entry to this market.
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