Copywriting Judo: How To Use Your Competition's Product Or Service To Sell Yours

If you'd like to know how to use your competition's own products and services against them -- while adding an extra layer of persuasion to your sales letters and ads -- then this article will show you how.

A Simple Copywriting Tip That Can Save Your Business From Going Down In Flames

If you have ever in the past -- or think you ever will in the future -- angered your customers in some way, shape or form (whether your fault or not), and want to make things right with just a simple sales letter, then listen to this:

Surprisingly Simple Copywriting Tactic Lets You Raise Fees Without Changing One Word Of Your Copy

If you sell a service (not a product) and if you want to be able to immediately raise your fees...while seeing a surge in new business at the exact same time...then check this out:

5 Tips On How To Write Concisely

Whatever you write, you stand a better chance of people reading it if you keep the writing tight and concise. This is particularly true of your marketing materials. Whether it's a brochure, a sales letter, a postcard, or website content, a lasered message is more compelling than pages of wordiness that dance around the point.

Making It Easy for Customers To Choose You

If someone were standing in front of you and told you that they were considering buying my desk from you or from Vendor Z, what would you say to convince them to buy from you?

10 Questions a Writer Should Ask a Client Before Accepting a Direct Mail Sales Project

Forgetting to ask these important questions can limit your success, or worse, can even get you into deep trouble.

What is a Ghostwriter?

Do you believe in ghosts? They are mostly unseen. Unnoticeable. And believe it or not they are moving behind the scenes in the publishing industry. If you’re lucky you might catch a fleeting glimpse. They are officially called ‘ghostwriters’.

Content Writing Services

If you’re working in the corporate world then there are chances of hiring professional content writing services. But mind you content writing is completely different from transcription and transcription services.

Freelance Writers: 3 Ways to Start Making Money Within One Week – Guaranteed!

If you're a freelance wrtier, there are a few ways on the Internet where you can start making money right away – as in, within one week. Following are three.

Who Should You Write For?

Do you really think that somebody who is in the grips of making a decision about a major purchase, with all the emotional turmoil and ...

Kick-Start Your Copywriting Career In 24 Hours Or Less

If you are a copywriter looking to get your feet wet -- and don't know where to turn or how to get started -- this article will give you two simple ideas you can run with today and be making money by tomorrow.

Two Minute Marvel: How to Compress Your Information

Some of the world's greatest speeches, documents, and stories take less than two minutes to read. Rix Quinn offers 5 tips for shorter, more powerful prose.

Writing for the Web

Writing for the web is the same as any other type of writing, except that it's different. That is, web readers expect the same quality of writing as print readers do, but they want it presented differently. The best way to attract customers and keep them coming back for seconds and thirds is to serve up website content that is satisfying and visually appealing.

World Class Copywriter Reveals How To Write Killer Headlines Without Struggle

Back in 2004 I was able to get an interview with world class copywriter Brian Keith Voiles and pick his brain about some of the things he does to write his record-shattering ads and sales letters. Without a doubt, the most practical secret he shared with me was how he creates headlines.

Freelance Writers Create Success with High Tech Clients

Freelance writers who can handle technical material remain in demand. By matching your writing skills to an engineer's need to communicate clearly, you can find many opportunities for building and sustaining a successful freelance business.