The Advantages of Using a Professional Copywriter

There are some website owners and web designers that think hiring a professional copywriter is an unnecessary expense and then attempt to write the copy themselves.

Copywriting: Make Vancouver (or Anytown) Your World Headquarters - Part 1 of 2

With the help of the Internet and email, copywriters today can branch out beyond the geographical boundaries of their hometown, making it their world headquarters. And clients seem to be coming along for the ride, apparently not caring if you're a copywriter based in Vancouver, BC, Canada, like myself, or halfway around the world.

Copywriting: Make Vancouver (or Anytown) Your World Headquarters - Part 2 of 2

Copywriters today can make their hometown a world headquarters with clients not caring if you're based in Vancouver, BC, Canada, like myself, or halfway around the world. Sounds great, but what about when it comes to getting paid?

Make Your Customers Buy Like Crazy

In a Perfect World this would be a fantastic thing to happen in your internet business. To have your customers throwing money at you for any product or service you were marketing.

Build Trust through Copywriting - Part One

Find out how product content can build trust in a retailer’s brand and directly affect purchasing behavior.

5 Simple Tips For Increasing Your Website Copy's Pulling Power

Being able to lead your customer down the buying path (with a minimum of fuss and bother) is something all business Website owners need to be able to do well. In this article I give you 5 simple tips for making the buying process easier for your customer.

Special Copywriting Close Makes Even Ordinary, Deadly Boring Guarantees Exciting And Dramatic

If you want your ads and sales letters to end with a loud, powerful bang -- instead of a limp, whispering thud -- and scoop up significantly more orders and sales in the process...then this article will show you how.

The Brochure Dump

Why Recycling Brochure Copy Is A Bad Idea for Websites

5 Tips To Hook Readers With Long Copy (And Keep Them Reading All the Way to the End)

Research shows, over and over, that long copy sells better than short copy. So how you do create long messages that don't set your visitors to snoozing... or worse, clicking off to a more wide-awake website?

Web Site Copywriting for Search Engines - Keywords

Your goal when copywriting for your web site is to get your site to the top three pages in the SERPs (search engine ranking placement). Any further back than the first three pages or thirty sites, and your site won’t be found because that’s where the average web site surfer stops—after just three pages of searching. So how do you get small business web site in the top three pages?

How To Make Copywriting Assignments A Thousand Times Easier To Get Started On And Finished

If you are faced with a copywriting assignment that is gigantic in scope -- such as when you have to mold a letter out of 100+ pages of notes -- and if you want to eliminate all the nagging anxiety and stress of just getting started, then this article will show you how.

Choosing The Right Writer!

Discover the 7 essential things to look for when you're hiring a copywriter to help you boost your sales.

Writing White Papers That Pull Leads and Build Credibility

You know content is king. Now learn how to write more compelling, more effective white papers to generate leads, boost your credibility and load your website with valuable information readers want. From the author of Writing Copy for Dummies.

Copywriting 101: How to Get Your Customers to Take Action

Yes it IS possible to write marketing materials that get your customers to take action. (Best yet, it’s easier then you think.)

How to Choose a Reputable Search Engine Optimization Content Writer

Choosing the right Search Engine Optimization (SEO) content writer can be a challenging task, because there are so many different styles and writers from which you can select. However, you don’t want to just select any SEO content writer, because you need to make sure that the job is done right.