How to Hire the Right Copywriter: Separating the Winners from the Wannabes

From the author of Writing Copy for Dummies, a handy checklist of key characteristics every copywriter worth your time -- and your dime -- should have. Warning: Some of the suggestions may surprise you...

Preparing to Write: 10 Things You Must Do Before Writing a Single Word

The big secret to successful copywriting? Most of the truly important work is done BEFORE you write a single word. Review this checklist before composing your next project. From the author of Writing Copy for Dummies.

IT Marketing: Benefits Focused Sales Letter

IT marketing can take the form of long sales letters. When you hit your prospects’ hot buttons, you’ll experience success with your IT marketing.

Good Ghost Writer Wanted: How Do You Pick Out A Skillful Content Provider?

It therefore makes a lot of sense to get a ghost writer who is not only a skilled writer but one who also has SEO skills that will enable their content to get any site owner the loads of traffic they have always wanted.

How to Write Powerful Press Releases in the Right Press Release Format

A well-written press release which is published in the print media such as newspapers, magazines, newsletters, e-zines, online media, and/or broadcast via TVs and radios will gain you publicity at no cost, which will increase your business' fame, credibility, reliability, traffic/visitors to your website, and eventually boost your business beyond your expectations.

Copywriting: Make Vancouver (or Anytown) Your World Headquarters - Part 1 of 2

With the help of the Internet and email, copywriters today can branch out beyond the geographical boundaries of their hometown, making it their world headquarters. And clients seem to be coming along for the ride, apparently not caring if you're a copywriter based in Vancouver, BC, Canada, like myself, or halfway around the world.

Website Copywriter Tips: Web Copy Sabotage

How does your personality affect your web copy? Whether you mean to or not, your site reflects you in ways you might not notice: sometimes good, sometimes bad. While personality peccadilloes can be endearing in social situations, minor personality flaws can cause web copy sabotage.

Surprisingly Under-Used Copywriting Tactic Instantly Removes All Hesitation About Buying From You

No matter how disciplined and mentally tough a person is - few things get done (with rare exception) without some kind of deadline or incentive to do it. And this is especially true when selling something in a sales letter or ad. Which is why if you want someone to order from you immediately, it's vital that - in every single piece of copy you create - you include at least one (maybe even all) of these three things:

Special Copywriting Close Makes Even Ordinary, Deadly Boring Guarantees Exciting And Dramatic

If you want your ads and sales letters to end with a loud, powerful bang -- instead of a limp, whispering thud -- and scoop up significantly more orders and sales in the process...then this article will show you how.

Amazing Copywriting Secret Lets You Charge Ten Times More Money For Your Products And Services

If you want to charge up to ten times more money for whatever you're selling...without touching, tweaking or even so much as adding one single thing to your product or service...then this article will show you how.

Childishly Simple Copywriting Secret Drives Up Your Response Almost Overnight

If you want to have an immediate edge over your competition in every ad you write, then this article will show you how.

5 Tips To Hook Readers With Long Copy (And Keep Them Reading All the Way to the End)

Research shows, over and over, that long copy sells better than short copy. So how you do create long messages that don't set your visitors to snoozing... or worse, clicking off to a more wide-awake website?

How A Stupid Copywriting Mistake Killed An Otherwise Perfect Marketing Piece

As a copywriter and marketer, I love to collect direct mail, magazine, newspaper, email, and even radio and television ads. And the other day I got a piece of mail that was just awesome. It did everything in a way that left me shaking my head in disbelief. But there was a problem with it. A problem that -- despite how great the ad was -- will probably cause this particular promotion to flop.

Explode Your Copywriting Response Instantly - By Adding This One Simple Little Thing To Your Ads

If you're struggling with people not responding to your ads and sales letters...or if you just want to give yourself a quick burst of sales...then this article will show you how.

Web Site Copywriting for Search Engines - Keywords

Your goal when copywriting for your web site is to get your site to the top three pages in the SERPs (search engine ranking placement). Any further back than the first three pages or thirty sites, and your site won’t be found because that’s where the average web site surfer stops—after just three pages of searching. So how do you get small business web site in the top three pages?