Editing and the N400 Brain Wave

The N400 Brain Wave is activated when someone reads a sentence, which is semantically incorrect or highly ironic as per that human brains imprinting and knowledge. Indeed a great trait for an editor or copywriter who is busy fixing errors or looking over content.

How to Make the User Read Your Page

Every web content writer asks this question. Some of them already know the answer, some still write at random. They write with no grammar and spelling mistakes and the content seems to be informative. But still the users don't stay on their site long. What's the problem then? Apart from the quality of the contents the writer should be able to present information drawing the user's attention to the major elements of the story on the web page. Creating web texts follow three simple rules

Copywriting's Free First Step - The Home-Based Writer's Guide

Breaking into copywriting for extra home-based income may be easier than you think. In fact, the answers are all around you -- you just have to notice!

Explode Your Sales With 4 Simple Strategies To Writing a Killer Sales Letter

Having the skills and knowledge to write an effective sales letter will mean the difference between success and failure in almost any business

Freelance Work Writer: The Wrong Way To Hire Them

There is a wrong way to do everything, including a wrong way to go about hiring a freelance work writer.

Preparing to Write: 10 Things You Must Do Before Writing a Single Word

The big secret to successful copywriting? Most of the truly important work is done BEFORE you write a single word. Review this checklist before composing your next project. From the author of Writing Copy for Dummies.

Top 3 Ways Great Copywriters Exploit Their Swipefile

Easily the most important and valuable asset in any copywriters box of tricks is the 'swipefile'. A hand- picked collection of successful sales letters that have dominated markets, and made fortunes selling products to all diversity of people.

How to Write a Compelling Marketing Letter that Actually Gets Read

Getting your marketing letter read hinges on the ability of the very first sentence to intrigue your reader and make them want to learn more.

Website Copywriter Tips: Web Copy Sabotage

How does your personality affect your web copy? Whether you mean to or not, your site reflects you in ways you might not notice: sometimes good, sometimes bad. While personality peccadilloes can be endearing in social situations, minor personality flaws can cause web copy sabotage.

Secret Copywriting Tactic Makes Your Ad Stick Out Like A Sore Thumb In Over-Crowded Markets

If you want to give your advertising an instant advantage in markets that are rife with competition...then this article will show you how.

Copywriting Secret of Late Marketing Genius Makes Complex Products & Services Seem Monkey-Simple

If you'd like to know how to make something that looks complicated sound simple and easy to use in your copy, then listen to this.

Special Copywriting Close Makes Even Ordinary, Deadly Boring Guarantees Exciting And Dramatic

If you want your ads and sales letters to end with a loud, powerful bang -- instead of a limp, whispering thud -- and scoop up significantly more orders and sales in the process...then this article will show you how.

Rarely-Used Copywriting Secret Makes Crazy Promises And Claims In Your Marketing Seem Believable

If you'd like to know how to make almost every single claim in your ads seem more credible and believable - no matter how crazy they may sound - then listen to this.

Becoming A Freelancer

One very popular and common way of earning income is becoming a freelancer. Literally thousands of people every day choose to become their own boss by working as a freelancer.

Amazing Copywriting Secret Lets You Charge Ten Times More Money For Your Products And Services

If you want to charge up to ten times more money for whatever you're selling...without touching, tweaking or even so much as adding one single thing to your product or service...then this article will show you how.