Making Sales Copy Easy to Read

How do you make sales copy easy to read? Following these simple guidelines will do the trick.

Different Strokes for Different Folks

The same product can have a completely different appeal to different target audiences. You need to take this into account when writing your materials otherwise they'll fall flat.

Google Adsense Copywriting and SEO

You don't have to be Ernest Hemingway to write copy for Google Adsense; you just need to know the ins and outs…

Marketing Your Web Writing Service - The Two Top Ways

Marketing your service as a Web writer is a huge part of a successful freelance business. Online marketing, networking, publicity, and advertising are such valuable tools, it's critical to know what works best. Here are two No-Fail methods to advertise yourself as a web writer: Develop your own website that is optimized for search engines, and network!

The Power Of Using Stories In Your Sales Copy

Jo Han Mok Explains Why Using Stories In Your Sales Copy Can Increase Response Rate And Generate More Sales For You.

How to Make the User Read Your Page

Every web content writer asks this question. Some of them already know the answer, some still write at random. They write with no grammar and spelling mistakes and the content seems to be informative. But still the users don't stay on their site long. What's the problem then? Apart from the quality of the contents the writer should be able to present information drawing the user's attention to the major elements of the story on the web page. Creating web texts follow three simple rules

Hey You, Yes You!

In today's internet marketplace you need to shout out to your potential reader to notice your ad. By failing you are throwing money down the drain. Here are some tips on just how to achieve success

Copywriting: The Secret Key That Rescues Falling Response Rates

Response rates are down pretty much everywhere. Will doing more of the same (bigger promises, more benefits) make a difference? Not likely. Here's what you can do.

Top 3 Ways Great Copywriters Exploit Their Swipefile

Easily the most important and valuable asset in any copywriters box of tricks is the 'swipefile'. A hand- picked collection of successful sales letters that have dominated markets, and made fortunes selling products to all diversity of people.

Copywriting: Specialize For Your Own Sake - Part 2 of 3

In part 2 of 3, we pick up where we left off by exploring how specializing as a copywriter can shape your business to suit you best by increasing your pay and attracting more of the work you prefer.

5 Tips for Writing Better Copy

Writing copy for you business is a crucial element to converting site visitors. These five tips will help you correct common mistakes in your writing.

Website Copywriter Tips: Web Copy Sabotage

How does your personality affect your web copy? Whether you mean to or not, your site reflects you in ways you might not notice: sometimes good, sometimes bad. While personality peccadilloes can be endearing in social situations, minor personality flaws can cause web copy sabotage.

Why Copywriting In Your Doctor's Office Can Give You An Incredible Edge Over Your Competition

If you'd like to become really good at writing bullet points...and do it without having to copy out other bullet points by hand or spending hours on end studying your swipe file...then this article will show you how.

Copywriting Secret Used By Savvy Hollywood Studios Makes People Look For Reasons To Buy From You

Not long ago, I got a sales letter that -- while extremely well written and was selling a very high-quality product -- committed a truly stupid marketing mistake. A mistake that probably cost the company running the ad a TON of money in lost sales. What was this mistake?

Secret Copywriting Tactic Makes Your Ad Stick Out Like A Sore Thumb In Over-Crowded Markets

If you want to give your advertising an instant advantage in markets that are rife with competition...then this article will show you how.