Your Website Sucks: The Value of Shock Value Marketing

Shock Value Marketing is an effective way to stand out. Most advertising copy is incredibly boring and lacks real gravity. Read this article to learn how to use this technique.

Exciting Words for Your Ads and Promotion Copy

Just as passive words and helping verbs can drive your ad or promotion copy to the depths of your readers wastebasket, action words can excite your readers and skyrocket your sales to the moon. Well, if not to the moon at least to your breakeven point.

Copywriting Makeover: Subtle Changes Make A Noticeable Difference; Part 1 of 2

Changing a few words in your copy can lead to double-digit increases in conversions. If that sounds like a bunch of hype, stick around and I'll show you how it's done.

Cracking The Copywriter's Code

Ok, people asked for it, and I’m delivering. I’m about to reveal the copywriter’s secret. Not the ones you’ll find in the free reports and e-books all the other guys are passing around. Not the ones disclosed to the suckers who paid for the $10,000 copywriting courses. Not the ones they teach in marketing classes at any of the best colleges. These are the secrets that you can only learn by becoming an insider.

Real-Life Copywriting Course for Non-Writers

Effective ads and sales letters created by a non-writer? This method shows how.

Different Strokes for Different Folks

The same product can have a completely different appeal to different target audiences. You need to take this into account when writing your materials otherwise they'll fall flat.

What You Must Absolutely Avoid To Write Copy That Sells

Jo Han Mok Points Out Things You Must Avoid To Write Copy That Will Be Effective In Selling What You Have To Offer.

Copywriting Makeover: The Value of Being Crystal Clear: Part 1 of 2

If your prospects can't determine - with crystal clarity - what you do and how you can benefit them, all your copywriting efforts will be in vain.

Hey You, Yes You!

In today's internet marketplace you need to shout out to your potential reader to notice your ad. By failing you are throwing money down the drain. Here are some tips on just how to achieve success

Facts about Designing Unique Internet Sales Letters, Part 2

Your headline, and the following sub-headline, will make or break your web sales copy, but let’s take a closer look at the sub-headline’s purpose. It can differ, depending upon the writing approach you choose; the sub-headline might be a supporting statement, a claim, or a question. Below are some examples for you to analyze and develop your own ideas for Internet sales copy.

Why Most Top Online Writers For Hire Don't Know What They Are Doing

Writing for the web is very different from writing offline and many a top online writer for hire does not seem to be aware of this distinct fact. Here are certain distinct differences that both the client and the top online writer for hire should be aware of...

Top 3 Ways Great Copywriters Exploit Their Swipefile

Easily the most important and valuable asset in any copywriters box of tricks is the 'swipefile'. A hand- picked collection of successful sales letters that have dominated markets, and made fortunes selling products to all diversity of people.

How to Write a Salesletter Easily

If you want to sell something on the internet you might need to write a salesletter. A salesletter is a one page website which tells people about your product, and why they should buy it.

Copywriting: Specialize For Your Own Sake - Part 1 of 3

Specializing as a copywriter can mean setting yourself apart from the competition, increasing your business (and pay), and doing more of the work you prefer. Sound too good to be true? Just listen to what other copywriters are saying.

Copywriting: Specialize For Your Own Sake - Part 2 of 3

In part 2 of 3, we pick up where we left off by exploring how specializing as a copywriter can shape your business to suit you best by increasing your pay and attracting more of the work you prefer.