What's In A Word

Keywords in Ad's, search engine submissions are crucial to your response, so this is where the effect of a word has as much importance as its meaning.

Secrets of Writing Killer Sales Copies

Increase conversion rates with killer sales copies. In this article, uncover the time-tested secrets of sales copies that sell.

How To Write Better Sales Copy: The One (And Only) Proven Method That Works!

There's an old joke that goes something like this:

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 1

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. Here are some of the questions he asked about Headlines for Sales Letters and the answers I gave…

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 4

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this fourth article he wanted to know how to make his Sales Letters appear attractive and easy to read for the recipient…

Are Your Headlines Lacking These Crowd-Pulling Techniques?

Do your ads or articles fail to do their job because of poorly written headlines? Don't fret. There are 3 simple but effective techniques you can use in writing headlines that draw readers.

10 Questions that a Copywriter Should Ask you Before the Start of the Project

Looking to hire a copywriter, then these are the questions that the copywriter must ask you at the start of the project. Apart from really the obvious questions like 'How much will I be paid', 'what is the time frame of project completion'.

The Right Way... And The Wrong Way... To Start Your Sales Letters!

Most people really struggle with figuring out how to start their sales letters. Today I'm going to show you the right way... and the wrong way to start your sales letters so you don't mix things up and wind up losing any sales, O.K.?

Get Your Copywriting Career Started Fast -- Without Any Contacts, Testimonials, Or Even A Portfolio

Ben, I've studied dozens of copywriting books, have hundreds of 3X5 index cards filled with headlines and marketing ideas, I read The National Enquirer every week, I've studied Schwartz, Collier, Caples, Halbert and Carlton. I write out ads long hand every day, over and over again. But I just can't seem to get a client. What do I do?

The Art of Effective Copywriting

If you're selling a product or service on the Internet, your words are the most important factor in determining your success. High-tech web sites with fancy images won't make sales; however, many Internet entrepreneurs spend much more time designing a professional looking web site than writing effective sales copy. A professional looking web site is a very important part of making sales; however, without effective sales copy your web site will be useless.

The #1 Strategy For Writing Excellent Copy

This is an easy way to get your sales letter ready for your website in record time.

5 Myths About Writing Web Site Content

The number one reason a Web site fails is because of poorly written content. Words are what sell your customer, not pretty pictures or animated graphics.

Incredible Copywriting Secret of a 480 lb Woman Who had to be Surgically Removed from Her Couch

Not long ago there was a news story about a 500-pound Florida woman whose flesh was literally stuck to the fabric of her couch from not moving in 6 years. It was a sad and gruesome story (the lady died). But...from a purely copywriting point of view...it was also kind of useful in a way. Here's why:

The Best Place to Put SEO Copy on Your Web Page

Does your copy have to be at the top of the page? Do you have to keep all your text together on the page? Find out if these are fact or fiction.

The Theet O Vac - It Does The Job

It has pulled thousands of those lonely souls into its gut.