Public Service Announcement (PSA) Radio Copy Writing Success

What if the Super Bowl television commercials were all public service announcement (PSA) advertisements rather than beer, cars and soda commercials? Imagine, The Red Cross followed by the Make A Wish Foundation and the Shriners Hospital. Would the world still remained glued to the television? If the writers approached the copy for these PSA with the same creativity as the beer commercials, we believe the answer is yes. Why? Because a good commercial, is a good commercial. Period.

How To Write Persuasive Subject Lines

Three seconds and 40 characters. That's all you usually have to work with when trying to get and hold the attention of someone reading email. Learn three powerful techniques for writing subject lines that succeed.

Writing Business Letters - Tutorial 1: Letter Format

Many people seem to have difficulty writing business letters and it's mainly because they haven't been shown how. This first article, in a series of articles, describes a common layout format for business letters for any business.

Creative Website Copywriting - Why It Impresses Both Customers and Search Engines

The copy is correct, the spelling is spot-on, the grammar good, the punctuation perfect, and the keywords are all where they should be. That's all you could ask for in web site copywriting, isn't it? Not necessarily. This article shows you how to use creative copywriting to make your website really stand out from the crowd – and impress both potential customers and the search engines.

Words That Are Like Magnets to Money

Tips on how to writw killer sales copy.

Secrets of Writing Killer Sales Copies

Increase conversion rates with killer sales copies. In this article, uncover the time-tested secrets of sales copies that sell.

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 3

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this third article he expressed concern about the effectiveness of long Sales Letters …

10 Order Pulling Ways To End Your Ad Copy

Great ways to increase your orders by ending your ad copy with a bang.

10 Questions that a Copywriter Should Ask you Before the Start of the Project

Looking to hire a copywriter, then these are the questions that the copywriter must ask you at the start of the project. Apart from really the obvious questions like 'How much will I be paid', 'what is the time frame of project completion'.

How To Supercharge Your Profits By Making One Small Change

First of all, you have to believe without any doubt in your mind that what you're selling is in fact going to help the customer, that it is going to improve and enrich the customer's life...

How to Increase Your Copywriting Success

Little knows sources for the copywriter who wants to build a mailing list of high quality prospects.

Get Your Copywriting Career Started Fast -- Without Any Contacts, Testimonials, Or Even A Portfolio

Ben, I've studied dozens of copywriting books, have hundreds of 3X5 index cards filled with headlines and marketing ideas, I read The National Enquirer every week, I've studied Schwartz, Collier, Caples, Halbert and Carlton. I write out ads long hand every day, over and over again. But I just can't seem to get a client. What do I do?

The Hidden Secrets of a Perfect Sales Copy

Learn the facts about how your sales copy should be. What main points you have to just not remember, but strictly follow to generate sales.

How to Create Winning Concepts and Copy Every Time...Even When Faced With a Terrifying Job!

Afraid your concepting abilities aren't up to snuff? Buddy up with a pro to gain confidence and increase the chances of your copywriting success!

The Art of Effective Copywriting

If you're selling a product or service on the Internet, your words are the most important factor in determining your success. High-tech web sites with fancy images won't make sales; however, many Internet entrepreneurs spend much more time designing a professional looking web site than writing effective sales copy. A professional looking web site is a very important part of making sales; however, without effective sales copy your web site will be useless.