Predictable Sales Growth - The More You Tell the More You Sell

“The Biggest Money-Making Letters and Adverts Are No Less Than Salespersonship In Print” If you know how to create powerful, compelling headlines and why they are so important to your letter or advert you are already on the road to success because now you’ve got your prospect’s attention – he’s curious, intrigued or just plain nosy – it doesn’t matter - you’ve got him hooked. But you’ve got to keep him on the hook. He’ll be like a wriggling fish, if you don’t keep his attention he’ll just ‘drop off’ and go do something else.

Copywriting a Sales Letter - 8 Elements to Creating a Results Generating Sales Letter or Advert

There is a science to writing a Sales Letter (or advert) to generate massive results. Following this simple 8-element structure gives you an impressive head-start to creating your own high-performing letter.

Hiring a Good Content Writer

Choosing a good content writer is as important as choosing a good web development and marketing team. Creating a website is a one time affair, but it is after all your content that addresses the basic needs of your visitors and makes then do business with you.

Persuading People to Buy - A Simple Technique

People are not interested in you, your company or your product. They are only interested in the result and benefit they get when they buy from you. Here’s how to keep their interest…

It's A Dog-Eat-Dog World In The Freelance Work Marketplace

The Trials and Tribulations of Finding Writing Work in the Freelance Work Marketplace There are many ways to find freelance writing work on the net. The most popular method is by signing up to one or more of the many freelance work sites available. There are a ton of them to choose from. Take Elance.com for instance, it is the site that I am known as a “service provider” and it's where I get most of my writing projects. While I do also have offline clients, mostly corporations, Elance is a good supplement to my writing business.

How To Write Persuasive Subject Lines

Three seconds and 40 characters. That's all you usually have to work with when trying to get and hold the attention of someone reading email. Learn three powerful techniques for writing subject lines that succeed.

UK Advertising Copywriting - The Top Ten Cliches and Why You Should Avoid Them

We’ve all seen them plenty of times. Frankly, once is too many. Copy clich?s are more likely to put off prospective customers than convince them to buy your product or service. If your UK advertising copywriter comes up with them, find another copywriter. Here are the worst offenders in the UK – and the reasons why you should never use them.

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 2

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this second article I answer his questions about Sales Letter content…

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 3

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this third article he expressed concern about the effectiveness of long Sales Letters …

Small Business Marketing Idea #1: Copywriting Secrets Newspapers Don't Want You To Know

A tremendous mistake I see most small business owners make in their marketing, advertising and copywriting is revealed in this article. If you can fix this one problem your profits will increase greatly. Want your gross to look more like your net? Read this article now!

10 Eye Popping, Jaw Dropping Ad Copy Secrets

Produce better ad copy with these 10 great tips.

10 Questions that a Copywriter Should Ask you Before the Start of the Project

Looking to hire a copywriter, then these are the questions that the copywriter must ask you at the start of the project. Apart from really the obvious questions like 'How much will I be paid', 'what is the time frame of project completion'.

How Crucial Is the Role of Copywriting

Copywriting plays a crucial role in promotion and advertisement of any business. No matter what business you are involved in, if you think that simply having a good product or service, is enough to get you the sales then you are wrong. In fact, promotion and advertisement play a major role in getting sales for any business.

Website Content Review; Writing Copy is Not Easy

For those in the business of writing copy for advertisements, websites or public relations pieces whether they are for commercial, non-profit or government agencies they know it is not easy.

How To Supercharge Your Profits By Making One Small Change

First of all, you have to believe without any doubt in your mind that what you're selling is in fact going to help the customer, that it is going to improve and enrich the customer's life...