More Insider Secrets to Great Copywriting - Judging Your Target Market

All successful marketers know the sale comes from the words or the copy. Anytime you want to give yourself a pay raise, just tweak the copy.

How to Develop a Killer News Hook

When you are going to write a press release probably the most important thing you can do is create a killer news hook. A press release without a news hook is just blatant advertising, plain and simple. There is nothing that turns off journalists more than a press release that’s just advertising, and when you turn them off, they’re often off for good.

What Is Persuasive Copywriting And How Can It Help Your Business?

For those looking to begin their freelance career, they will need to possess truly powerful words - persuasive copywriting words.

Five Steps To Online Copywriting Success

Five online copywriting tips that anybody can use to increase website and advertising conversion rates.

A Copywriting Lesson from Dr. Seuss

Looking for inspiration for your next marketing communication? Try the children's bookshelf.

Copywriting a Sales Letter - 8 Elements to Creating a Results Generating Sales Letter or Advert

There is a science to writing a Sales Letter (or advert) to generate massive results. Following this simple 8-element structure gives you an impressive head-start to creating your own high-performing letter.

Copywriting Tip: How to Format HTML for Clients When You Don't Know HTML

If you're a copywriter who works with web designers, there may come a time when you're asked to send the document in HTML format. The bad news: you don't know HTML. The good news: thanks to the many HTML editors available for use on the web, you don't need to know HTML.

SEO Copywriter - Finding The Website Writer You Really Need

Search engines and the way they work are constantly evolving. What works today is ineffective or even illegal tomorrow. Writing for search engines is a skill that involves specialist and up-to-date knowledge. Here’s what to look out for if you need someone adept at search engine copywriting.

UK Advertising Copywriting - The Top Ten Cliches and Why You Should Avoid Them

We’ve all seen them plenty of times. Frankly, once is too many. Copy clich?s are more likely to put off prospective customers than convince them to buy your product or service. If your UK advertising copywriter comes up with them, find another copywriter. Here are the worst offenders in the UK – and the reasons why you should never use them.

10 Tips for Clear Content on Your Association's Web Site

Does your association’s mission include educating the public or your members? Your web site leads the charge! Here are ten top tips for keeping your web content on target.

Humdinger Headlines That Get Attention

Your headline has to grab your reader's attention. If it doesn't, chances are he or she will not read any further.

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 3

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this third article he expressed concern about the effectiveness of long Sales Letters …

Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 6

In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts. In this last article he wanted to know if how he collated his mail package would make any difference to the response he gets…

Ad Copy Secrets

Some simple tips that make your ad copy

Small Business Marketing Idea #1: Copywriting Secrets Newspapers Don't Want You To Know

A tremendous mistake I see most small business owners make in their marketing, advertising and copywriting is revealed in this article. If you can fix this one problem your profits will increase greatly. Want your gross to look more like your net? Read this article now!