Beyond Once Upon a Time: Fairy Tales aren't the Only Thing Needing Catchy Openings

Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don’ts for email newsletter publication. Ah, something about this newsletter didn’t pull me in to read its tales nor did I take out the sword to slash my name from the e-newsletter distribution list.

How To Find Freelance Copywriting Jobs

Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak. Here are a few things you need to do in order to get the freelance copywriting jobs that you have been looking for.

How To Find Freelance Jobs - Writing About Food

Did you know that jobs writing about food are available? These opportunities are available in a variety of areas. Employment in these fields is an exciting concept. For many, getting their foot in the door is the most important and most challenging first step. Find out what your next steps should be here.

Steps to a Writing an Effective Press Releases

An effective press release is vital to the success of your business. Here are tips to make yours press release excel using with proven tips and guidelines.

Freelance Technical Writers - How Much Are You Worth?

Where can you find out about freelance technical writing pay? Find out in this article.

How to Develop a Killer News Hook

When you are going to write a press release probably the most important thing you can do is create a killer news hook. A press release without a news hook is just blatant advertising, plain and simple. There is nothing that turns off journalists more than a press release that’s just advertising, and when you turn them off, they’re often off for good.

7 Essential Tips for Reviewing Copy

Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. How can you avoid this dire marketing situation? By having a smart and consistent review process that preserves the selling power of your marketing communications.

7 Ways to Turn Visitors into Customers

Web users are impatient, ruthless and fickle creatures. It’s estimated that over 50% of visitors to your site will get bored and click away. Here are some quick ways to remedy that figure and turn more visitors into customers...

Copywriting Tip: How to Format HTML for Clients When You Don't Know HTML

If you're a copywriter who works with web designers, there may come a time when you're asked to send the document in HTML format. The bad news: you don't know HTML. The good news: thanks to the many HTML editors available for use on the web, you don't need to know HTML.

Is It Worth Paying a Professional Copywriter?

Why pay a professional copywriter when there are people out there willing to write articles for a few dollars? Here's why:

How to Incorporate Useful Information into Letters to Editors, and Have Customers Come Back for More

The trick with using letters to publicize your work is using a low-key approach to incorporate information into a letter, while keeping the letter relevant to an issue. This is not that complicated, if you remember one cardinal rule: See yourself as providing information, and not selling your work.

UK Advertising Copywriting - The Top Ten Cliches and Why You Should Avoid Them

We’ve all seen them plenty of times. Frankly, once is too many. Copy clich?s are more likely to put off prospective customers than convince them to buy your product or service. If your UK advertising copywriter comes up with them, find another copywriter. Here are the worst offenders in the UK – and the reasons why you should never use them.

How to Write Profitable Web Content

Niche Marketing success depends upon the quality of your web cotent. Here's three website article writing tips that presells for profits.

11 Tips for Stronger Writing

Sooner or later, every business owner, executive, and entrepreneur has to communicate in writing. Good writing can enhance your reputation, and poor writing can hurt it! Here are some quick tips to strengthen those important skills.

10 Tips for Clear Content on Your Association's Web Site

Does your association’s mission include educating the public or your members? Your web site leads the charge! Here are ten top tips for keeping your web content on target.