How to Write a Sizzling Sales Letter, Part 1

When you sit down to write a sales letter to your prospects, it can be difficult to know just where to start. Regardless of the purpose of your letter, it has capture the attention of your readers, speak to their individual needs, give good reasons why your prospects can trust you, communicate your offer succinctly and clearly, and encourage your prospect to act now. But more than that, it has to sizzle.

Health and Fitness: A Huge Industry in Need of Writers

Billions are spent on health and fitness every year. As a writer or copywriter with an interest in medicine, alternative therapies or fitness and diet topics, you should be able to find all the work you'll ever want.

Copywriting for the Web: Do You Have What It Takes?

In the world of web copywriters, many will try, but few will succeed. What category will you be classified as? Hopeless failure, or smashing success?

Be That Copywriter Everyone Wants to Work With

One of the most important aspects of copywriting is project management. When you're tight and together, you can deliver a perfect draft BEFORE the anticipated deadline, that the client can easily decipher and that whomever is designing the project will absolutely love you for.

5 Deadly Copywriting Mistakes That Kill Sales

Are you making these 5 common mistakes in your ad or website copy that kill your sales? Expert Copywriter Ray Edwards provides guidelines for correcting the most common copywriting mistakes quickly and easily.

Discover Your Creativity

As a growing copywriter and Cyberspace Marketeer, I often seek new ideas and ways of doing stuff... But before this process can happen, I have to “pay my dues.” I do this through research over the Internet. I get out and socialize, during work time and play time. Only afterwards am I able to discover and lay out creative, unique solutions.

Long Copy versus Short Copy

It's the age old debate. Does long copy work better? Will they read all that writing. Or is the short and sweet approach better? In this article, I plan to answer this once and for all. You'll discover...

How to Write for a Paper or Magazine

Want to become a columnist for your local newspaper, or for a national trade magazine? Here are a few ideas to help you get started.

Copywriting: Engage Prospects By Involving Their Senses

It's much easier to get emotionally involved with copy that stimulates your senses. And copy that gets prospects emotionally involved sells.

Copywriter Trick Unveiled: How to Write Better Copy Faster

I'm going to share with you a method guaranteed to get your copy razor sharp in a hurry.

Crank Out More Articles More Often With An Article Swipe File

If you write copy you need a swipe file. A good swipe file can save you lot's of work and enable you to crank out more articles more often

7 Essential Tips for Reviewing Copy

Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. How can you avoid this dire marketing situation? By having a smart and consistent review process that preserves the selling power of your marketing communications.

The Secret Truth About Writing Great Sales Copy

On the Internet the written word is all you've got so you had better make it effective or you are going to lose a hell of a lot of customers...

Battling Internet ADHD: Ten Tips for Writers

Get your Web copy read. These ten tips will improve your Web writing skills.

Massive Sales - Compelling Headlines Get Results - Your Headline Can Make or Break Your Results

If your headline doesn’t attract your reader’s attention and get them to continue reading your letter or advert you have lost your ‘sale’. Your headline is CRITICAL to your success. The most important thing to remember when creating your headline is what interests you may not attract your audience. A strong headline for you may not cause even the slightest ripple of attention from others - and what appeals to them may have no substance in your eyes.