19 Secrets to Making Your Ad Copy More Effective

Ad copy, sales copy, sales letter, copywriting or whatever you want to call it – the goal is the same for every Internet marketing business. Get the traffic and convert the hits into cash. And how do you do just that? With an effective sales letter.

Accelerate Your Freelance Copywriting Master Business Plan!

Dreaming of becoming a successful freelance copywiter? If you're good at something, and I'm sure that you are... maybe you should really think about taking that storehouse of knowledge you've acquired over the course of your experiences, and using it to your benefit.

5 Rules for Effective Written Sales Communications

Most salespeople have great ideas, but when it comes to putting those ideas on paper for their prospects, they ramble on for pages and quickly lose their readers’ interest. Why do brilliant salespeople often have such a difficult time writing effective sales materials? Quite simply, these professionals haven’t mastered the 5 rules of effective written business communications.

Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack

If you’re hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don’t envy you. This “brave new” e-world has turned your once straightforward search of a neatly stacked file of brochures and introductory letters into a bothersome wade through a mucky world of half-baked online listings and search results which only seem to list those freelance copywriters who are experts in SEO, or at least know what the heck it means (search engine optimization).

Copywriting Businesses - How You Can Get Started

Do you have the training and skills needed for copywriting? Are you looking for a way to get your foot in the door? Will you have what it takes to succeed with your copywriting businesses? Find out now.

12 Copywriting Tips to Make Your Advertising More Profitable

Your copywriting skills can mean success or failure of your business. Here are 12- tips to make your advertising more profitable...

Six Reasons You Don't Need a Technical Writer (and Why They're Dead Wrong!)

Releasing a new version of your software? Developing a new product that needs a great user manual? Who needs a writer; you can do the job with your existing staff, right? You might be able to pull it off, but I'm willing to bet you'll be happier with the results and ultimately save money if you hire a technical writer at the start.

Copywriting: Drafting Rules for Professionals

As a professional contractor with who wears many hats, you owe it to yourself and your clients to be as organized as possible. Following are some suggestions for freelance copywriters who wish to streamline their copy submission process and ensure a crisp, clean draft every time.

11 Ways to Get an Editor's Attention

Want to see more of your press releases in print? Listen to this advice from a former editor.

Write Hard-Hitting Headlines With Magic Words That Sell

Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that can make or break a headline easily. If you think you have tried them all, check this out....

Writing for People and Search Engines

Make both the search engines that crawl your site and the people who read your site happy with these tips.

Long Copy versus Short Copy

It's the age old debate. Does long copy work better? Will they read all that writing. Or is the short and sweet approach better? In this article, I plan to answer this once and for all. You'll discover...

Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting

Before you write a single word of copy you must define your product or service using features and benefits if you want to really connect with your reader. (When I’m trying to get my features and benefits to poke their heads out, I like to write by hand. I think there’s a connection between the brain and handwriting.)

How To Become A Freelance Copywriter In New York

For those looking to succeed, employment is hard to find only because we lack the knowledge of where to find the work we want. However, for a freelance copywriter, New York is an excellent place to start working. In fact there may be no better place, actually.

Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!

According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually helps sell what you've got to offer, you'll have wasted 90% of your time, money and energy...