Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly

Some site owners hesitate to include SEO copy thinking it will detract from the visitor's experience. It won't if you do it right!

How You Can Proofread Your Own Work

You can learn to proofread your own work, a very important aspect of everything you put in print (including what's on the internet). Why waste your time and effort releasing a product that will turn people off because of a low perceived value due to errors?

Promote Your Business and Get Paid for Doing It!

How can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills -- and get paid to do it? Many writers, artists, speakers and entrepreneurs have found an answer...

Subtle Emotion - The Key To Copy That Works

Professional copywriters know that subtle emotion is a primary factor in writing effective copy. Understanding and applying this principle takes your copy to a whole new level...

How To Become Qualified As A Proofreader

The field of proofreading is not as easy to get into as you might think. In fact, there are many proof reading qualifications that you must possess in order to qualify.

Accelerate Your Freelance Copywriting Master Business Plan!

Dreaming of becoming a successful freelance copywiter? If you're good at something, and I'm sure that you are... maybe you should really think about taking that storehouse of knowledge you've acquired over the course of your experiences, and using it to your benefit.

Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business

In order to get ahead in your copy writing business, you need to know copywriting basics. There are several things that all business owners need to know, and here, we will touch on just a few. In order to succeed, learn all you can about copy writing and careers in the field. You might just find one or two copywriting basics that you did not know about that may help you succeed.

Copywriting 101: Exclamation Point, Friend or Foe?

Have you become addicted to multiple exclamation points in your prose because you feel SO passionately about your marketing message? If so, it's possible you suffer from exclamation pointitis, a highly curable disease of the newbie copywriter. Never fear, help is here. Use these tips to break the habit and to create sophisticated copy that grabs readers' attention quietly and elegantly.

Six Reasons You Don't Need a Technical Writer (and Why They're Dead Wrong!)

Releasing a new version of your software? Developing a new product that needs a great user manual? Who needs a writer; you can do the job with your existing staff, right? You might be able to pull it off, but I'm willing to bet you'll be happier with the results and ultimately save money if you hire a technical writer at the start.

Is Freelance Hiring Right For You?

If you were faced with the task of hiring talented individuals to handle a huge account you just landed, are up for the task? When you consider the process of linking a project with talented professionals it can be quite daunting, leaving a business owner or manager with a major challenge. Perhaps Freelancing is the way for you!

How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants

Much like those disposable pants, your $2-an-article copywriter is not in it with you for the long haul.

11 Ways to Get an Editor's Attention

Want to see more of your press releases in print? Listen to this advice from a former editor.

8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)

How do you grab a prospect's attention in your printed materials or on your website? You must use headlines that appeal to those prospects. Here are 8 tips to make sure your headlines get the message across (and keep the prospects reading).

The Second Most Important Element of Your Ad... after the Headline

The average person who sees your ad, gives it a few seconds at best before flicking to the next ad. So when you manage to capture somebody's attention with a headline... you absolutely must follow it up with...

Write Hard-Hitting Headlines With Magic Words That Sell

Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that can make or break a headline easily. If you think you have tried them all, check this out....