Real Estate Professionals Need You to Write for Them!

Ask yourself these questions: Are you an experienced writer? Do you want to stay at home to write? Do you want to work for yourself? Do you learn new things quickly? Are you interested in a b...

Impulse Writing for Better Ad Headings

Writing headlines for your ads is the most important part of your online presence. When posting your ad to classified sites, directories, message boards, newsgroups or mailing lists, the only part...

Super Verbs Really Move Your Copy

Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dra...

Copywriting FAQs

One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that... yet! In my own experiences as a freelancer, I've noticed that the most hesitant potential clients often ask the same questions. Following are answers to help allay their fears.

Magic Words That Sell and What Words to Avoid

We all know words are powerful. Here are some of the most persuasive words to use in marketing are, according to advertising legend David Ogilvy.

How You Can Proofread Your Own Work

You can learn to proofread your own work, a very important aspect of everything you put in print (including what's on the internet). Why waste your time and effort releasing a product that will turn people off because of a low perceived value due to errors?

3 Copywriting Tips - How To Edit For Mass Appeal!

3 tips for connecting with a mass audience...

8 Reasons to Outsource Your Copywriting

Outsourcing your writing needs makes sense for the short term as well as the long term. Your communication defines you as a business; doesn't it make sense to have a professional handle the job?

Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business

In order to get ahead in your copy writing business, you need to know copywriting basics. There are several things that all business owners need to know, and here, we will touch on just a few. In order to succeed, learn all you can about copy writing and careers in the field. You might just find one or two copywriting basics that you did not know about that may help you succeed.

The Lead: Sinking The Hook Into Your Prospect

You only have an instant to capture your prospect’s attention. No matter the medium – a sales letter, print ad, or commercial – she’s going to make an almost instantaneous decision about whether you are worth her time or not. So you’d better start off with a bang.

Professional Copywriting Services - How to Provide Your Own

People don't trust amateurs! They want to do business with professionals. Unfortunately many small businesses are closing their doors because the quality of their communications - in brochures, on the web, in their ads - give their prospective clients the impression that they are amateurs. Here are seven tips to providing your own professional copywriting services.

Six Reasons You Don't Need a Technical Writer (and Why They're Dead Wrong!)

Releasing a new version of your software? Developing a new product that needs a great user manual? Who needs a writer; you can do the job with your existing staff, right? You might be able to pull it off, but I'm willing to bet you'll be happier with the results and ultimately save money if you hire a technical writer at the start.

Making a Living as a Copywriter; Freelancing Versus Agency

So You Want To be A Copywriter? Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing. I receive many emails from students working towards their marketing or other media degrees, asking for a few tips about securing work in the 'Copywriting Industry' I didn't realise we had an industry! If we have, it's surely a cottage industry because most copywriters are freelancers who work on their own and usually from home.

Long Copy vs. Short Copy... If You're Still Debating This, You're Missing The Point!

I’ve seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can’t help but laugh. It’s not a new debate… Ever since the long copy masters of the early 1900’s, people have been arguing for or against the practice.

Is Freelance Hiring Right For You?

If you were faced with the task of hiring talented individuals to handle a huge account you just landed, are up for the task? When you consider the process of linking a project with talented professionals it can be quite daunting, leaving a business owner or manager with a major challenge. Perhaps Freelancing is the way for you!