Why You Should Write To Inform And Not To Sell

Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturati...

Writing Tips for Your Website

Now that your website is up and running, it's time to add content. Fresh content will make your site interesting and keep people (and search engine crawlers) coming back.

Designing for a Non-English Audience

Having worked as a digital publishing specialist at a large corporation at my previous job, I did not think being in charge of foreign language typesetting would be too difficult. After all, the layout and the images are already prepared and I only need to flow in the text - how hard could that be? I was sure that a simple Copy and Paste, or text importation, would do everything. This was my point of view when I initially began managing DTP projects in different languages.

Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines

The time spent writing headlines can pay you back many times over. Do you have a product or service to sell? Then every printed document you publish should have a headline. Yes, even including your business card, if you have one! Remember the goal of the headline is to stop your reader dead in their tracks and get them to read further in to your sales copy.

The Truth About Negative Commands (Don't Read This!)

Find out why using negative commands can produce the exact opposite result that you may desire!

How To Test The Body Of Your Sales Copy For Weaknesses

Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering. In this article, we are going to go over an effe...

Pulling Sales with Your Ad Copy

One of the best marketing tools available to your internet business is good sales ad copy. This can pull in sales faster than just about anything. If you’re not a writer or cringe at the thought of ...

42 Deadly Ad Copy Sins That I've Made

Writing good ad copy for your online business, some of the do's and don'ts that I have discovered in 5 years of being online. I hope they help you.

3 Keys to Better Online Copywriting

3 insider tips for writing better online copy today...

What a Ghostwriter Can Do for You

Being published in local or national media--or your own industry’s trade press--is the best kind of free publicity. Promotional articles can generate results rivaling those of standard advertising. Even if you could crank out articles yourself, an experienced professional copywriter can help you focus on your subject, organize your ideas, and write to your target audience.

Creative Copywriting?

There is a difference between creative writing and copywriting. It took me a while to come to terms with this but it's true, there is a difference. When I first started my home based business on the Internet I read a lot of advice about publishing articles and doing copywriting to advertise your website. There was always a distinction drawn between copywriting and creative writing. I did not understand this: surely copywriting is creative?

3 Copywriting Tips - How To Edit For Mass Appeal!

3 tips for connecting with a mass audience...

How To Make A Career Out Of Copyediting And Proofreading

Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. This article will help you find out.

Freelancers Can Jump-Start Your Publicity Initiative

If you find that your progress is blocked by a lack of time or experience, consider hiring a freelancer to jumpstart your project.

3 Tips For Writing Better Headlines

If you want to pull in customers, you need to be able to write good headlines. And in order to write good headlines, you need to understand a few fundamental principles of the craft. Here are 3 quick tips for writing better headlines for your website. Take these to heart and you'll find writing headlines a lot less painful...