Five Sections of Your Copy Guaranteed To Get Read

Only about 20% of your copy is going to get read. There are some sections of your copy, however that are practically guaranteed to be seen. If you know what these are you can see your conversions increase dramatically.

5 Ways to Instantly Improve Your Copy

Here’s a tip. Be put your strongest bullet first and last. When a prospect scans, those are the two most thoroughly read positions.

How to Negotiate Rates with a Freelance Copywriting Expert

Entrepreneurs like you and I often overlook the very reason to contract a copywriting job out in the first place. Which is: the terms of the contract and the amount of money spent are totally controlled by you!

The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write

The real magic behind 'magnetic sales letters' is not some mystical skill or secret formula but rather a simple copywriting concept that has been around longer than most of us have been alive. Here's the secret.

Your USP is Useless

One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwis...

Copywriting Makeover: Making An Emotional Connection - Part 2 of 2

In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous ve...

Segmenting Your Target Audience Through Your Copywriting

Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of people and k...

A Writer's Secrets

Writers have secrets that can improve their writing.

How To Be Creative

Network marketing is an art as much as it is an applied science. To take a blank sheet of paper or canvas and draw or paint an interesting picture, you've got to have an imagination and creativity. T...

Buy My Book for $27 and I'll Give You Bonuses Worth a Gazillion Dollars!

Subhead ..How to bundle for valuable results without devaluing your product I almost clicked. Really, I did. The ad copy was compelling, the content focused. This was exactly what I was looking for...

Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them

Writing copy for B to B marketing campaigns often leads to bland, ineffective business communications. But it doesn't have to. In this article, you will learn 3 common copywriting blunders and how to correct them quickly and easily.

Pulling Sales with Your Ad Copy

One of the best marketing tools available to your internet business is good sales ad copy. This can pull in sales faster than just about anything. If you’re not a writer or cringe at the thought of ...

Sowing the Seeds of Opportunity: How to Multiply Your Freelance (Writing) Work

You can turn your $200 fee to write a press release into $2,000 to carry out an entire PR campaign simply by convincing clients to invest in campaigns, instead of individual assignments. Campaigns ac...

Working With a Freelance Editor

If you are interested in creating information products, you will very likely deal with editors throughout your career. You may need someone to edit a book, review a special report, or tighten up a ma...

Advice From Successful Freelancers: Starting & Maintaining A Freelancer Career

For the e-book, Advice from Successful Freelancers: How They Built Their Careers & How You Can Too!, I asked ten questions of freelancers who were living their dream life. Following are some of their...