Advice for Copywriters: How to Win the Freelance Bidding War

Smart companies know that quality work will cost them some money; and yes, they WILL pay for your expert services. Settle for nothing less than a respectable fee.

Writing Copy for Voiceovers

As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don't have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to perform. Here are some ideas to consider before you put your pen to paper or fingers to keyboard.

Revealed: The $12,500 Copywriting Formula

Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have t...

Web Copy - How Much is Enough?

These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website....

10 Tips for Tech-Writers

Tech-writing is a tricky business. It’s not a very high profile industry, so there’s not much support around. Follow these 10 quick tips, and you’ll be well on your way to a satisfying tech-writing c...

5 Ways to Instantly Improve Your Copy

Here’s a tip. Be put your strongest bullet first and last. When a prospect scans, those are the two most thoroughly read positions.

Kick-Starting Body Copy

Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off – how to make a s...

Keeping It Real: The Only Copywriting Trick That Works

Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world. For most of the twentieth century, widely promoting a successful message was expensive and dif...

Segmenting Your Target Audience Through Your Copywriting

Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of people and k...

Are You Asking the Right Questions in Your Copy?

It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want them to...

10 Tips for Writing Web Copy

One of the most important aspects of a website today is the webcopy - sometimes called the sales letter. In days gone bye, banners and graphics were all important but now it's the words that do the s...

How To Be Creative

Network marketing is an art as much as it is an applied science. To take a blank sheet of paper or canvas and draw or paint an interesting picture, you've got to have an imagination and creativity. T...

10 Things You Should Expect From Your IT Copywriter

In order to write compelling IT copy, you need a professional IT copywriter. So how do you find one? The following 10 tips will give you a good understanding of the qualities to look for in an IT copywriter.

Can Anyone Succeed as a Freelance Copywriter?

Not everyone can succeed as a freelance copywriter. Some people don't have what it takes. But if you think that being a diploma-carrying writer with a degree is one of the requirements for success, that's not it at all. Find out if you have what it takes...

Buy My Book for $27 and I'll Give You Bonuses Worth a Gazillion Dollars!

Subhead ..How to bundle for valuable results without devaluing your product I almost clicked. Really, I did. The ad copy was compelling, the content focused. This was exactly what I was looking for...