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Copywriting
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Overcoming Your Fear of Public Speaking
You are not alone. There are hundreds, thousands, and maybe even millions of people who have issues with speaking to an audience. They are simply just afraid of looking like a fool in front of people and embarrassing themselves. Read this article to discover how you can get on the fast track to overcoming your fear of public speaking.
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10 Keys to Copy That Sells!
Whether you’re selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a reaction from your reader, you’ve come to the right place.
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Grammatical Mistakes DON'T Sell
When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving of my time.
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Some Copy Tips From An Old Hand
I have been in the ad game for a long, long time. I have trained hundreds of writers, and I’ve been responsible for moving of millions ? & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a bigger name for yourself.
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How To Write An Effective Ad
How do you create an ad that gets attention, create interest, curiosity and generates a steady flow of inquiries and phone calls?
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3 Reasons why Content is Still King
Visitors don't come to the web for the technology, or even the design. They come to your sites for the content. They are looking for information and answers.
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Writing Online In Two Syllables or Less
One of the keys to simple, clear writing is to keep your words short. If you find yourself using long words, think about it. There are almost always shorter, simpler alternatives.
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Can 97% of Netpreneurs be Wrong?
Listen, we all know the key to success in any business is how well your message gets across. Do you know how to grab a visitor to your business and keep em? It's what they experience when they arrive that brings them back. And the biggest secret is-it's all in your writing!
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Online Promotion Beats Traditional Ten-One
While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you...
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Tech-writers: A Necessary Evil
New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil. Tech-writers are necessary because someone has to write the user doco. The p...
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Writing Suitable Copy for the Press
Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-lev...
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16 Golden Rules of Master Copywriting
You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn’t be amazed by the fact that huge corporations all ov...
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