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Copywriting

10 Ways To Produce Compelling, Irresistible Copy In Your Sales Letter

Use these 10 tips to help you write a better sales letter that will get you more sales!


The Value of Good Copywriting

An article that discusses what is great copywriting and what is poor copywriting.


Writing Convincing Customer-facing Marketing Collateral

A growing business constantly needs to create loads of marketing collateral such as brochures, whitepapers, case studies, leaflets, product documents, corporate info documents, etc. To make your collateral generate a positive impact on the audience, provide all relevant information and at the same time take care of brand imagery is a tough task. Here are some tips to write convincing collateral.


The Copywriter's Secret Weapon: The Magic Word Because

Have you been using this secret weapon? If not, you have been missing out on one of the most powerful triggers for massively increasing sales.


Sales Letter Template

Have you ever seen those sales letters people use to sell their products on the internet? You know the ones, they have all sorts of different sized fonts with crazy colors and all that. Do you think these sites convert...


Checklist For Powerful Profitable Headlines

A couple weeks ago, I decided to ALTER the headline for a product that I sell. After reviewing my stats, I was amazed to realize that by nothing other than changing the WORDS that appeared in my headline, I was able to more than double my sales!


Sales Letter Writing – How to Write the Body or the Bullet Points

When you are writing a sales letter, one of the important things is the body of the sales letter, and of course this often contains some bullet points. These bullet points are designed to make the case for the purchaser to buy your product.


Tips & Tricks For Writing Great Web Copy

The Internet offers a plethora of content; sometimes even too much. For web copywriters, the most challenging task is getting a visitor's attention, seconded only be retaining that audience. Learning the ins and outs of writing concise content using straight-forward word choice and proper formatting can help writers transition into web copy gurus.


Personal Marketing: The Sales Letter

Your product or service may be the best of its kind, but it will not sell without the proper marketing and promotion strategies. Whether you are selling statement t-shirts, luxury cars, or discount tickets for a vacation to Europe, you will need to get word out on your product and service so that you can stand out in the global market.


Do You Find Copywriting A Chore? Learn A Few Profitable Secrets To Writing Like A Pro

It doesn't matter how advanced a copywriter is, they will generally follow a template when writing salesletters. The key to having a template is that all you have to do is plug in the correct words and then connect the dots.


How To Become A Copywriter - How Freelance Copywriters Should Charge Their Clients

There are two ways in which to charge a client for your freelance copywriting services: 1. Flat rate 2. By the hour. I recommend that you do a flat rate.


Copywriting Tips That Will Boost Your Profits

Use a persuasive sales letter to monetize your traffic. Master the skill of copywriting and you can become very wealthy.


Develop Site Content

This lesson is designed to help you develop and gather content for a Web site. In this lesson, you will learn about content and how to organize it as well as what questions to ask your client. It is recommended that you attend the classroom lectures to get the full understanding of this lesson.


Are Web Users Dense?

Clients and students frequently question why website writing should hover around a grade eight level.


Copywriting - Getting the Sale: Science Proves People Make Emotional Decisions

Copywriting and marketing experts have always known that emotions play a large part in decision making. Now the scientists have proved our point...


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